The Patrick Dealer Group seeking a Digital Marketing Coordinator to join our growing marketing team.  The right individual will have experience with the automotive industry and dealership digital advertising to drive qualified, local auto shoppers to our dealership(s).  Responsibilities include, but are not limited to, SEO, SEM, Retargeting, Display, all digital media i.e. Dealer and 3rd Party Websites, Local Listings, manage our current websites. Our team will work closely to understand, execute and evaluate all digital programs and initiatives. 
 
  • You assist in the development and execution of our online strategies, increasing search engine results, and traffic to our many websites resulting in continued increase in conversions.
  • Work closely with marketing department team to implement overall brand strategy
  • Monitor SEO performance and recommend opportunities for improvement
  • Run pay-per-click campaigns with the budget implemented and adjust accordingly for paid search, optimum retargeting, display and social media. 
  • Hands on AdWords experience - Certified

Additional Responsibilities:

  • Organizes and maintains digital marketing elements for all Divisions
  • Acquires knowledge of automotive dealership business so that marketing and advertising problems and opportunities may be anticipated.
  • Driving key initiatives specific to the development, implementation and evaluation of digital content across external and internal communication channels (company website, intranet, online newsletter, etc.). 
  • Maintains direct, timely and appropriate communications with the Marketing team.
  • Coordinates company-wide divisional digital projects, acting as primary contact between marketing and digital vendors
  • Initiates, monitors and guides jobs through marketing workflow and to appropriate 3rd parties
  • Assists in digital program reporting and analysis.
  • Assists in compiling reports, data for special projects and requests from the field etc. as needed.
  • Assists with our website design, posting and compliance
  • Proofs reports, advertisements, collateral materials, digital communication etc. for accuracy, compliance and co-op availability.
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Job Requirements & Qualifications


  • Automotive Dealership Experience
  • BA/BS required. Advertising, Marketing, Communications, Business or related degree preferred. Retail marketing or related internship preferred
  • 1+ years of retail marketing experience in agency or client environment. An understanding of advertising, digital, marketing, media, creative, production, research. Automotive, Field Marketing or Retail experience preferred
  • Advanced knowledge of Google Analytics, AdWords, CRM, database, Adobe. Knowledge of/familiarity with other programs and software (Microsoft Word, Excel, PowerPoint, and Outlook).
  • Demonstrated ability to conceive and develop marketing solutions and tactics
  • Excellent interpersonal and communication skills, both written and oral
  • Organized and able to work on multiple projects/tasks simultaneously
  • Detail oriented, strong problem solving skills and a team player
  • Learning on the Fly
  • Functional/technical skills in communications

Perks

  • Stable company with 100+ year history and over 500 employees
  • 401K savings plans with company match
  • Health, dental and vision insurance available

Required experience:

  • Google Adwords: 1 year
Comments We are an equal opportunity employer and a drug free workplace.

Position Information

Status:

Full Time, Employee

Job Category:

Marketing Support

Company Contact Information:

The Patrick Dealer Group
526 Mall Dr., Schaumburg,
IL 60173

Send Resume to:
glishchynsky@patrickcars.com